October 19, 2011

HSW International, Inc. Appoints Carrie Ferman as Executive Vice President of Corporate Strategy & Business Development

Ferman Joins HSWI to Focus on New Services Business and Launch of its Social Media Discussion Platform in the Consumer Marketplace

ATLANTA, Oct. 19, 2011 (GLOBE NEWSWIRE) -- HSW International, Inc. (NASDAQ: HSWI), a global digital media company, today announced the appointment of Carrie Ferman as Executive Vice President of Corporate Strategy & Business Development, a new position.  Ms. Ferman will be responsible for strategic and operational leadership as well as identification and execution of growth opportunities.  She will play a key role in the expansion of the Company's B-to-B services as well as launching new consumer-focused websites leveraging its social media discussion platform. The Company recently announced its intention to change its corporate name to Remark Media in December.

"We are very pleased to welcome Carrie to HSW International's executive leadership team, where we will benefit from her breadth of experience and passion for digital and social media," said Greg Swayne, Chairman & Chief Executive Officer of HSW International. "We believe the marketplace is ripe for growth opportunities as brands and consumers alike explore, engage and exploit the power of digital and social media. Carrie's strategic thinking and leadership in business development, M&A, ad sales, marketing and services will help position us to fully realize growth."

Ms. Ferman has held finance, strategy and operations positions within major U.S. media and entertainment companies including Time Warner, Inc. and The Walt Disney Company.  Most recently, she served as Vice President, Strategy for NBC Universal's Local Media division with revenue-generating business initiatives and cross-platform partnership responsibilities.  Ms. Ferman brings to HSW International a broad range of discipline experience including television, film, publishing, cable distribution, and digital and social media.  Ms. Ferman holds an MBA from Dartmouth College and a BA in Economics from University of California, Los Angeles.

"I am extremely excited about joining HSW International," said Ms. Ferman. "I see this business as holding tremendous opportunity as it expands its leadership role in digital media, combining cutting-edge social media platforms with credible, high-quality content. I look forward to working with such a talented team of individuals to bring dynamic digital experiences to best-in-class brands and the consumer marketplace."

About HSW International

HSW International, Inc. (Nasdaq: HSWI) is a global digital media company focused on developing social media businesses that incorporate relevant, high quality content. The Company's leading brands BoWenWang (bowenwang.com.cn) and ComoTudoFunciona (hsw.com.br) provide readers in China and Brazil with thousands of articles about how the world around them works, serving as destinations for credible, easy-to-understand reference information. HSW International is the exclusive digital publisher in China and Brazil for translated content from HowStuffWorks.com, a subsidiary of Discovery Communications, and in China for certain content from World Book. HSW International is also a founding partner and developer of the U.S.-based product Sharecare, a highly searchable social Q&A healthcare platform organizing and answering the questions of health. The Company is headquartered in Atlanta with additional operations in New York, Beijing and Sao Paulo.

Forward-Looking Statements

This press release contains "forward-looking statements," as defined in Section 27A of the Securities Act of 1993, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements may be in the future tense, and often include words such as "anticipate", "expect", "project", "believe", "plan", "estimate", "intend", "will" and "may". These statements are based on current expectations, but are subject to certain risks and uncertainties, many of which are difficult to predict and are beyond the control of HSW International. Relevant risks and uncertainties include those referenced in HSW International's filings with the SEC, and include but are not limited to: our losses and need to raise capital; successfully developing and launching the Sharecare platform; reliance on third parties such as Sharecare and its other founders and contributors; restrictions on intellectual property under agreements with Sharecare and third parties; challenges inherent in developing an online business; reliance on key personnel; risks of business in foreign countries, notably China and Brazil, including obtaining regulatory approvals and adjusting to changing political and economic policies; governmental laws and regulations, including unclear and changing laws and regulations related to the internet sector in foreign countries, especially China; general industry conditions and competition; and general economic conditions, such as advertising rate, interest rate and currency exchange rate fluctuations. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements, and therefore should be carefully considered. HSW International assumes no obligation to update any forward-looking statements as a result of new information or future events or developments, except as required by law. 

CONTACT:

         Stephanie Prince/Jody Burfening

         Lippert/Heilshorn & Associates

         T: 212-838-3777

         sprince@lhai.com

Source: HSW International, Inc.

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